2012 The Movie/ARG

Ok so I figured I should look into this as someone wants us to believe there is some kind of link between MJ and this.

Twice now http://www.thisisalsoit.com has redirected us to a 2012 related clue:

1. Trailer Movie 2012: http://www.whowillsurvive2012.com/

and now

2. (Nov 18 09) Movie 2012: http://mjkit.forumotion.net/michael-jackson-hoax-death-theories-f2/omfg-you-have-to-see-2012-spoiler-t3742.htm

Well the first thing that jumped out at me was that the movie 2012 has an associated ARG with it: ARG for the upcoming Sony film release 2012 ramping up: http://www.instituteforhumancontinuity.org

This is what my suspicion is that we are a part of right now!

Here is a blog keeping track of all the different sites, people, etc. associated with this ARG.  Just posting it here because I don’t want people to get caught up in that when we should be focussing on MJ! 🙂


On another note, somewhere in my ARG research I came across a previous ARG that utilized a site and a contradicting site that made me think of thisisit and thisisnotit.

I think we should see what thisisnotit is trying to say as well.

Back to 2012, on wikipedia the following was discussed re: the marketing:


On November 12, 2008, the new studio released the first teaser trailer for 2012 that showed a tsunami surging over the Himalayas and interlaced a purportedly scientific message suggesting that the world would end in 2012, and that the world’s governments were not preparing its population for the event. The trailer ended with a message to viewers to “find out the truth” by searching “2012” on search engines. The Guardian criticized the marketing effectiveness as “deeply flawed” and associated it with “websites that make even more spurious claims about 2012”.[25]

The studio also launched a viral marketing website operated by the fictional Institute for Human Continuity, where filmgoers could register for a lottery number to be part of a small population that would be rescued from the global destruction.[26] David Morrison of NASA has received over 1000 inquiries from people who thought the website was genuine and has condemned it, saying “I’ve even had cases of teenagers writing to me saying they are contemplating suicide because they don’t want to see the world end. I think when you lie on the internet and scare children in order to make a buck, that is ethically wrong.”[27] Another viral marketing website promotes Farewell Atlantis, a fictional suspense novel by the film’s lead protagonist, about the events of 2012.[28]

It should be noted that this was not the first case of viral marketing of a movie. Films such as The Blair Witch Project used the internet extensively to promote the film and The Dark Knight which encouraged people to “join” the Joker by dressing as members of the Joker’s posse and participate in intricate tasks prior to the films release. Released just weeks before 2012, the film The Fourth Kind created websites, fake online newspapers, fake obituaries, and fake listings of the main character to create the illusion the story was “real.”

Comcast had also organized a “roadblock campaign” to promote the film, where a two-minute scene from the film was broadcast across 450 American commercial television networks, local English and Spanish language stations, and 89 cable outlets within a 10-minute window between 10:50 PM EDT/PDT and 11:00 PM EDT/PDT on October 1, 2009.[29] The scene featured the destruction of Los Angeles and ended with a cliffhanger, with the entire 5-minute-38-second clip made available on Comcast’s Fancast web site. The trade newspaper Variety estimated that, “The stunt will put the footage in front of 90% of all households watching ad-supported TV, or nearly 110 million viewers. When combined with online and mobile streams, that could increase to more than 140 million”.[29] Sony also plans on replicating this promotion in other regions,

Just to give you an idea of how many ARG’s are out there and the extent to which they can go: http://www.mentalfloss.com/blogs/archives/21596

Bottomline, I believe we are in the middle of a huge MJ ARG and where it’s leading I’m not sure.  However, all I know is there are probably a ton of people, websites, periodicals, TV stations, etc. that are involved.

Beware, who knows what is real anymore.


~ by lilwendy on November 18, 2009.

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